TED Talk – Barry Schwartz “The Paradox of Choice”

I read Barry Schwartz‘ book “The Paradox of Choice” a few years ago after seeing him on who knows what, but I thought his ideas were interesting at the time and I still think they are. I’m TOO young and a lot of you are probably too young to remember that there used to be a day when there used to just be a handful of TV channels that you could watch and you picked one and just stuck to it.

He argues that less is more. Now with Satellite TV, Satellite Radio, Skinny Jeans to Relaxed Fit, Distressed Jeans to Solid, we have so many options. We’re always looking for the next best thing. He argues that in doing so we sacrifice our happiness in thinking about “what could have been?” I mean really how often do we do that? I can’t tell you the number of times I’ve looked through Yelp pictures trying to decide on a meal to choose from. It doesn’t matter what it is, we all suffer from it – some more than others, of course.

Check out the video or the book to hear more of what he’s talking about.


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